Daily Archives: March 15, 2010

Why are retail PPC advertisers still sending clicks to their home page for specific terms? It is frustrating as a user to search for a product and find an ad that looks like it is exactly what I want and then when I click on the ad the page has nothing to do with what I searched on! As a PPC marketing manager I find it infuriating to see these retailers wasting their money and all those click thrus… Continue reading →