Christmas Eve and I sit in the dark office all alone. I’m quite happy to see that my traffic yesterday did not suffer from ‘holiday’ fatigue. That’s what I call the lull in traffic that happens around holidays. Each year I’ve made adjustments in my forecasting to account for traffic erosion during the holidays; Thanksgiving, Christmas, New Years, 4th of July, and Labor Day. I was expecting that this week would have a larger then usual lull due to all the holidays hitting basically on weekdays. So I have to say I am pleasantly surprised that so far this week we’re running around average.
Planning for holiday fatigue in your traffic numbers is very important in order to meet your goals you will need to plan accordingly. During months that these holidays occur I try to focus my major traffic building exercises during the rest of the month. For instance, this month instead of holding a Webinar near the end of the month I held it at the beginning of the month to drive as much traffic as early in the month as possible. It has paid off, I’m running close to my goals for the month and I’m seeing much better then expected conversion numbers this week.
Meanwhile, I’m also seeing better social networking results that I expected. I had expected their to be a bit of a lull in the social media sites during this holiday week as well, but I guess not as many people are taking this week off as I’d expected. I’m seeing a much better then average amount of social media buzz this week for my clients which makes me and them very happy 🙂
So Happy Holidays Everyone!