After the year social media had in 2008 will 2009 be even bigger? According to Pringo CEO Majid Abai’s interview with Keith Shaw the use of social media will have to grow as the new generation of workers step into the work force.
Abai predicts the integration of social media in conferences and events, market research, training, integration of social media into applications, and communications between employees and partners. Due to the overwhelming number of new employees in the work space being Millenials who have grown up using social media. So I have to ask “Are Millenials going to drive social media in business? ”
Anyone who has been to any Inbound Marketing event in the last year knows that social media is a must at these events. It’s one of the big reasons I’m on twitter @chrystie69. But I could definitely see virtual events begin based on utilizing social media platforms in 2009. Reducing travel, time out of the office, etc so that more people can attend an event and be involved. Something I’d definitely be interested because of my limited ability to travel to events.
Companies will need to utilize social media for their own market research. We’ve seen this with the Comcast guy and Dell Cares on Twitter but with more and more millenials out there corporate America needs to embrace social media in order to communicate with these consumers. Something one of my clients is actually already embracing now. Using their community to encouraged discussions about features they would like in the software, bugs, etc as well as mentoring and supporting each other.
Training through social platforms is definitely on the horizon. One of my clients already has a training area in their user community where questions are answered, special training videos are available and special chat sessions where users can attend and ask questions.
Companies are finally realizing the power that they have in social media. Marketing and online presence can no longer be a 1 way conversation. People want to be a part of the process. And 2009 is when that switch will begin on a much higher level.