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Site Audit Time Again

When starting a new SEO project for a site you’ve never worked on before?  How to get started?  My first step is always to Audit the site.  I take the site pages one at a time, in order of importance of course, and build a spreadsheet of important info I need for on-page optimization.

Page Name	URL	Keyword(s)	Current <TITLE>	Optimized <TITLE>	Chars	Current Meta Desc	Optimized Meta Description	Chars	H1 Titles	Optimized H1 Titles	Content 	Optimized Content

After I have the current site’s information I can then see what I want or need to edit.  It also helps me track my changes over time and see how my optimization changes worked in the long term.

I then run base-line reports to get a perspective on the site’s current performance.  Key site information such as number of inbound links, pages indexed, current keyword SERPs, and of course a spider simulation to see how the site looks to the search engines are part of my long term planning and goals assessment.

SEO Competitive Statistics

As well as looking at the inbound linking

link popularity of web site

Next I analyze the analytics, and reporting information to get a full picture of how well the site is converting.  Looking over the background data for 3 – 4 months of the key performance indicators such as visits, page views, leads, conversions, etc.  are a good indication of how the site has been performing and an idea of where to put your ongoing goals.I also build a competitive analysis so that I can see how the site looks against the competition.

Finally, and possibly the most difficult is the acceptance and implementation of optimization changes and all the hard work ahead.   It is a challenge but the reward of optimizing an existing site to create better performance is ‘priceless’.

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