Yesterday I attended a webinar “Conversion Ninja Toolbox with Tim Ash” which was extremely helpful.
Some great inexpensive tools for analyzing and helping to create better optimized landing pages were discussed.
But the most compelling part for me was in the end of the presentation when Tim critiqued landing pages that attendees sent in before the webinar. The landing page I sent in was the first, it was difficult to watch but I had to keep reminding myself I hadn’t built this page I knew what was wrong with it but I really needed and wanted more input on what should be done to make it better.
As a result I think I’m going back to the drawing board. I had begun building a few other possible landing pages that are awaiting approval but I’m now going to apply the techniques and suggestions from this webinar and take a stab at making a better landing page.