As a digital marketing manager over the past 17 years, I have been responsible for the optimization and management of SEO and PPC campaigns for both B2C and B2B programs. Over the past eight years, I have created targeted lead campaigns for tradeshows, webinars, email and direct mail campaign. The implementation and management of these campaigns increased traffic conversion by up to 40%. I also managed social media programs to increase traffic and leads by 30%.
Recently running paid search, display and remarketing ad campaigns for clients and working with programmatic display to create holistic comprehensive digital marketing programs. Improving performance by creating landing page CRO (Content Rate Optimization). Implementing A/B testing of campaign landing pages, as well as multi-variant tests on ad text and other variables.
Analyzing data and reports from analytics systems like Google Analytics to strategize and optimize campaigns to increase results. As well as administration of Salesforce.com reporting and analysis.