SEO Goes Mobile
For many SEO professionals mobile devices have become important tools allowing them to work anywhere anytime. Mobile apps for SEO are empowering SEO professionals to utilize their mobile devices to gain insights into site SEO metrics from anywhere. And with the ever changing SEO world it is more important than ever to utilize all the applications available to get the most out of your SEO time.
All about the Apps
There are a number of SEO applications out there that currently offer some form of SEO analysis and reporting. Many desktop SEO applications have begun to create mobile app versions that either encompasses all or some of the desktop version’s capabilities. Many of these apps are Free or their pro versions are at a very low cost to download while others require subscription to their desktop versions in order to operate. Obviously some are better than others and although none are truly all encompassing a combination of some of these apps can cover most of your SEO reporting and analysis needs through most mobile devices.
- SEO Automatic app – Is an app made for both iPhone and Android that generates reports on organic ranking factors for any web site. Running web page reports analyzing on page and off page ranking factors such as site speed, meta data and inbound links as well as detailed recommendations for improvements.
- SECockpit (Search Engine Cockpit) is a keyword research tool available for both Desktop and Mobile (only for the iPhone). SECockpit generates keyword ideas and automatically gathers and combines keyword mining data with the competitive analysis necessary to make keyword research decisions easier.
- Website SEO Analyser app – Is a SEO tool set available for free through iTunes for the iPhone, iPad, and iPod Touch. This SEO app automatically analyzes websites and creates a report with a breakdown of both on page and off page SEO factors such as site speed, meta data and inbound links. The SEO diagnostic analysis generated creates a detailed list of recommendations for improvement of your website.
- SEO Search Ranking – Is a SEO ranking app available through the iTunes app store for iPhone and iPad users. The app allows you to easily monitor the position of your site’s search engine rankings (SERP) for specified keywords. You can analyze rankings for an unlimited number of keywords for as many websites as you’d like. Allowing you to quickly access your Search Ranking information anywhere anytime for quick and easy analysis necessary for optimization recommendations.
- WebRank SEO – Is an Android app that offers a free SEO competitive analysis of websites. The app reports back website ranking, sociometrics as well as on page and off page such as site speed, meta data and inbound links as well as other SEO variables to give you a holistic view of your site’s total SEO rankings and unlike many other ranking tools it analyzes ranking across Google, Bing and Yahoo instead of just Google.
- SEO SERP Tracker – Is an Android app that tracks your site’s website rank in the Search Engine Results Page (SERP). Running analysis of keywords and their resulting website rankings are returned in the tool in a report that will allow you to get first hand quick results for your site’s search results.
- SEOStats – Is an app available through the iTunes store for iPhone, iPad, and iPod touch. The SEOStats app provides quick SEO audits of any website for SEO ranking factors for both on page and off page factors such as site speed, meta data and inbound link.
- SpyderMate SEO Scorecard – Is a Free Android app created to allow you to score any domain based on SEO ranking factors based on Domain Authority, Domain Back links, Traffic Value, Keyword Rankings and Sociometrics. The SpyderMate SEO scores websites’ performance giving you a snapshot of your site’s overall SEO stats and identifies competitive advantages and weaknesses.
- SEO Manager – Is a Free keyword analysis app that gives real time keyword rankings. Unlike other rank checkers this one works for not only Google but other search engines as well. The application allows you to track your keywords graphs and reports.
This list could go on and on but these key apps seem to cover most SEO reporting and analysis needs across the widest variety of platforms.
With the myriad of SEO tools available across multiple mobile operating systems it has become easier for SEO professionals to monitor and analyze SEO data for their websites anywhere any time day or night on the road or at home. The changing face of the mobile is empowering SEO professionals to work no matter where they are.
In this fast passed industry it is imperative to do a lot more while on the move. That is no truer than in online marketing where web site analytics are vital to the lifeblood of online marketing. Being able to access site analytics from any device at any time has spawned a variety of apps for both iPhone and Android markets. Most are integrated with your Google Analytics account(s). Obviously some are better than others and although none are truly all encompassing apps a combination of them can cover most of your Analytics needs through most mobile devices.
- Google Analytics – Is a Free Android app giving access to your Google Analytics profiles for real time statistics, customized dashboards and intelligence and reporting to your mobile device.
- Analytics App – Is a Free application allowing instant, mobile access to Google Analytics for iPhone and iPod Touch users. The Analytics App interface makes it easier to check and analyze site stats in your Google Analytics account. This Analytics App gives you access to overview and detailed reports for deep analysis as well supporting multiple accounts, sites and logins.
- mAnaltics – Is a Free handy Google Analytics app for Android users featuring easy to use login allowing you to view your website Google Analytics stats from any Android device. Supporting multiple accounts and profiles to give access to Stats and charts and daily statistics.
- Applidium Analytic – Is a Free iPhone app that allows you to monitor traffic to your various web sites through your Google Analytics Account(s). Giving you access to summary information in graphis and charts form. This give you a quick view of your site’s key performance indicators such as visitors, page views, bounce rate, etc.
- Analytics Widget – Is a Free Android app available for online marketing professionals to track Google Analytics, Twitter and Facebook data. Able to track key performance indicators through Google Analytics as well as aggregating Twitter and Facebook numbers.
- GoAnalytics – Is a Free Android app for viewing Google Analytics stats on your mobile devices. The client allows you to view your website Google Analytics stats across multiple accounts and profiles.
- Desktop Web Analytics-Mobile – Is a Free Android app designed to visualize Piwik Analytics data on your mobile devices. Able to support multiple accounts and create most reports available through Piwik.
- I Spy Analytics – Is a Free Android app brings Google Analytics reports to your fingertips. The tool tracks website metrics and real time information on the go. The simple traditional reporting platform is easy to use with instant data on all your Key Performance metrics including Visitors, Traffic Sources, Goals, and Content. The app makes it easier to access your statistics in a configurable dashboard across multiple accounts.
- Analytix for Google Analytics – Is an Android app available for the modest price of $1.99, for visualizing Google Analytics Data in near real-time (hourly view). Analytix visualizes Google Analytics data with graphics and charts allowing you to compare today’s results with yesterday or last week quickly and easily.
- gAnalytics – Is a Free Android app that allows you to check your Google Analytics stats anywhere. The gAnalytics app plugs into your Google Analytics account for easy access to your Google Analytics statistics and reporting. Access to your Visitor, Content, Goals and Ecommerce data through your Android device for any set time period.
- Analytics Agent Pro – is an applications that comes in a lite (Free) version as well as a modestly priced ($2.99) Pro version. This app not only gives you the ability to check Google analytics but also your Adwords and Adsense data and tracks all your organic traffic. Because Analytics Agent Pro is developed based on the Google Analytics’ API you are able to manage your Google Analytics from this app available for iPhone or iTouch use.
- Analyics – Is a Free iPhone app that supports multiple Google Analytics profiles with remote access that allows you to access your Google Analytics account anywhere, anytime.
- Clicky Web Analytics – Is a Free iPhone app that allows you to monitor, analyze and report your web site’s traffic in real time. The interface makes understanding your site’s traffic data simple.
This list could go on and on but these key apps seem to cover most website analytics and applications available across the widest variety of platforms.
Google Analytics has become the most valuable tool. And with the availability of so many tools operating on multiple mobile operating systems it has become easier for to monitor and analyze website data for their websites anywhere any time day or night on the road or at home. The changing face of the mobile is empowering online marketing professionals to work no matter where they are.
Upon reading today’s White Board Friday on SEOmoz.com I had to respond with my own opinion on this sibling rivalry between these two forms of Search Marketing. PPC and SEO should not be seen as such separate channels for search marketing programs but as symbiotic entities that need and feed each other in order to create and maintain a well optimized search marketing program.
Danny states “The downside to PPC is that it cost a lot of money as compared to traditional SEO.” This is a total misnomer. In my experience SEO costs can be far higher than that of PPC. Yes PPC takes a outlay of cash to pay for clicks but SEO takes TIME.
He goes on to say, “With SEO it has a slower start-up. So, in fact, SEO can take a long time to start working. But it is essentially free.” SEO takes time and a large amount of sweat equity thatis used to create, maintain and implement SEO strategies over the long term. That time costs money too and can be a huge chunk when added up over time. That isn’t even thinking about development costs that can be incurred or third party agency or consultants that one might utilize for recommendations.
SEO can actually benefit from PPC testing, analytics, and reporting. By testing different landing pages for keyword conversion in PPC you can optimize that same page for SEO purposes. And yes utilizing SEO best practices for content will improve the quality score of keywords used for PPC therefore aiding in PPC placement and conversions.
So yes I agree share the research and work together to build a better branded, optimized and converting search marketing program. By utilizing both channels you can compliment each other’s programs and reach more traffic.
PPCers are NOT big dum-dum heads…they are the pioneers who push the limits and build a brand in a way that SEO can’t.
It seems each time Google comes out with a new improvement to searching the news and bloggers start writing about how it is the death of SEO; for instance according to Steve Rubel, Google Instantmeans the end of SEO.
Meanwhile in reality with each improvement to Google’s search system SEO becomes even MORE important! Google Instant is no different. It benefits searchers by bringing up relevant sites for a term before the user finishes typing. This to me just speaks ‘Challenge’ and I love it. A challenge to make sure that when the first few letters of a keyword or parts of a key term are written that my site will come up in those results.
I can see challenges for both SEO and Paid search for Google in the future. As sites try to improve their SERPs to do better in the new Google Instant world so will Paid Search advertising costs go up as site owners scramble to utilize Google Adwords for better placement during SEO development. This will drive up costs and well Google will become the winner.
This is this kind of thing that gives search marketing a bad name – Sleazy Marketers Game Google’s Sponsored Ads – http://ht.ly/2ioxl and turns my stomach.
But this isn’t this really a Google Adwords issue? There are editorial guidelines in place to keep things like this from happening so why weren’t they being enforced? If the guidelines were being enforced as rigorously as they were in the past these ads never would have made it ‘Live’ on the search listings.
When an ad is built in the Google Adwords system there is a short period of time where the editorial process takes place to make sure the ad meets the standards. This used to take a hours or even a full day, now it takes minutes and the ads aren’t always as scrupulously watched as they were when it was actual humans looking at the ads every day.
Back years ago you couldn’t use a brand key term anywhere in your keywords or Ads unless it was your actual brand. But that standard was removed to make it more ‘competitive’ but it looks like unscrupulous and unethical companies are seeing how they can exploit this now. Is it time for Google Adwords to bring back their more stringent editorial guidelines and start enforcing them again?
To protect not only the Google users but also the Google Brand. So many see Google as a ‘trusted’ source and when things like this pop up it takes away that trust. Maybe the staff at Google needs to read “Trust Agents”….psst Chris can you spare some copies for them??