TimeTrade – Online Marketing Manager Jan 10 – Sept 10
- Managing Google Adwords thousands of keywords.
- Managing Social Media, SEO, email marketing and other online marketing initiatives.
- Operations and database management of Salesforce, Liveball, Hubspot and Marketo systems for reporting and tracking purposes.
- Creating optimized landing pages for A/B and multi-variant testing for PPC programs.
Triad Advertising – PPC Manager Oct 09 – July 10
- Managing Google Adwords campaigns for multiple client accounts.
UptoDate –Consulting Search Marketing Management July 09 – Sept 09
- Managing Google Adwords campaigns.
- Analysis of user experience viability of Google Adwords search in the current site architecture and lead funnel.
Garfield Group Interactive Agency – Consulting Inbound Marketing Jan 09 – July 09
- Consulted on SEO, PPC, and Social Media initiatives for clients.
- Mentored and taught agency specialists and interns’ intricacies of SEO, PPC & Social Media Marketing.
PCWorld & MacWorld –Consulting Social Media Marketing Apr 08 – Sept 11
- Social media marketing of content; training and mentoring new writers/bloggers on how to leverage social media to increase traffic to content.
- Creating a reporting system to monitor and report on content marketing across multiple social media sites.
- On page optimization of client’s sites to increase natural search traffic and sales.
Ziff Davis Web Buyer’s Guide – Freelance Search Engine Optimizer July 05 – Sept 05
- SEO of the Buyer’s Guide sites to increase natural search traffic.